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Stories

Former CEO of Reliance Trends Arun Sirdeshmukh launches Fashionara.com with Darpan Munjal

Jubin Mehta1660 Stories

Wednesday May 30, 2012 , 3 min Read

The online fashion market has seen many entrants in the recent times like Indan Hanger, Rooja, Fashion DownTown and IvoryTag. Former CEO of Reliance Trends, Arun Sirdeshmukh, and Global e-commerce expert, Darpan Munjal, have combined their rich and varied experience across fashion retail and e-commerce, to launch Fashionara.com. The latest entrant into the buoyant online fashion market, Fashionara.com, is an online fashion mall that offers merchandise from premium and luxury fashion brands across apparel, footwear and accessories. Fashionara.com aims to position Indian online fashion retail among its global peers through a visually-enriched online shopping experience and enhanced offline customer engagement. Fashionara.com marks the beginning of e-retail 2.0 in India. The site is launched for private access with several features that have never been seen before in Indian e-commerce.

Key Points the company vouches for-

  • Social shopping
  • Visual shopping experience
  • Enhanced customer service (A significant step towards making deliveries predictable is the ‘Express Shipping’ option of Fashionara, which offers guaranteed next day deliveries across 6 cities (currently) in India)
  • Content

Globally, the online fashion industry forms one of the biggest pies of e-commerce. A research study conducted by the Interactive Media in Retail Group (IMRG) reported that the global online fashion retail industry demonstrated exponential growth of 2,000% from 2001 to 2011. Fashionara.com comes at a time when this sector in India, while still at the growth stage, is showing immense potential with growing internet penetration and the availability of fashion brands online. Arun Sirdeshmukh, with experience of over 2 decades in fashion retail, has spearheaded the growth of brands like Indus League and Madura Garments. Darpan Munjal, has spent over 18 years in building internet companies in the US and in India. He has led the online / e-commerce initiatives of companies like Sears Holdings, CMC Ltd, as well as Indiatimes Shopping.

Speaking on the launch, ArunSirdeshmukh, Co-founder and CEO said, “India currently lacks true-to-fashion, full price, online retailers that provide the fashion experience customers have come to expect in good offline fashion malls. We hope to bridge that gap with kind of fashion content, innovations and customer centric features built on Fashionara.com.”

“We believe that the customers now want better online experiences, seamless offline interfaces with ‘unexpected’ customer service. Our promise is to present a premium online fashion mall that will offer choice, convenience, superior value and a world-class user experience to customers in India”, added Darpan Munjal, Co-founder and Director, Fashionara.com.

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