Nykaa
Nykaa was founded by Falguni Nayar, in 2012 with a vision to create a comprehensive and convenient shopping experience for beauty enthusiasts. The company started as an online platform and later expanded to an omnichannel model in 2015.
The name "Nykaa" originated from the Sanskrit word "Nayaka," meaning one in the spotlight.
Nykaa's working model revolves around its user-friendly website and app, giving customers easy access to browse and purchase their preferred beauty products. The platform provides comprehensive product descriptions, expert reviews, and beauty tips, to help customers make well-informed decisions.
In 2020, Nykaa became the first Indian unicorn to be headed by a solo woman founder.
Over the years, Nykaa has raised over $215 million in funding across 15 rounds from marquee investors like Steadview Capital, Morgan Stanley, and Fidelity, among others.
In October 2021, FSN E-commerce Ventures, Nykaa’s parent company, opened up its IPO, raising more than Rs 5,000 crore. In November, the stock was listed at an 80% premium, making Nayar the richest self-made billionaire in the country.
Today, Nykaa has several brands under its wing—Nykaa Naturals, Nykaa Cosmetics, Kay Beauty, 20 Dresses, and others. Since 2019, it has also made several strategic acquisitions.
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In Depth
Shadowfax pilots dark stores to help D2C players reach customers faster
Akshita Toshniwal | October 9, 2024
Through Shadowfax's dark-store model, D2C brands and sellers can reach consumers in 2 to 4 hours, especially in densely populated areas, offering instant gratification.
News
Nykaa sees strong H2 driven by festive and wedding season
Akshita Toshniwal | October 8, 2024
Falguni Nayyar-led Nykaa’s forecasts stronger H2 of the current financial year mainly driven by festive consumption and the wedding season.
News
Nykaa ramps up same-day and next-day delivery
Akshita Toshniwal | September 19, 2024
The beauty marketplace expects ecommerce penetration for beauty to increase to a "whopping" 45% in the future. It also expects a much faster growth in the premium beauty category.
News
Nykaa sues former CBO Gopal Asthana for breach of confidentiality
Bhuvana Kamath | September 5, 2024
In a petition submitted to the Bombay High Court, the Falguni Nayar-led beauty major has also accused Asthana of misappropriation of proprietary data and seeking to harm its business.
Report
Ecommerce, core biz to drive Indian beauty and personal care market: Nykaa, Redseer report
Akshita Toshniwal | September 4, 2024
Growing consumer trends of premiumisation, product specification, and fleeting trends driven by GenZ consumers and omnichannel presence are dominating the BPC market, the report noted.
News
Nykaa’s bet on new-age beauty pays off
Akshita Toshniwal | August 27, 2024
Falguni Nayar-led Nykaa on Tuesday said gross merchandise value (GMV) from its beauty owned brands grew by 39% YoY to reach Rs 1,095.4 crore in FY24, accounting for 13% of overall beauty GMV.
News
Nykaa doubles quarterly profit, increases investment in Dot&Key and Earth Rhythm
Akshita Toshniwal | August 13, 2024
Nykaa, which competes with Reliance-backed Tira, has been seeing strong traction for its beauty segment and International arm as fashion picks up within consumers.
Funding
Nykaa to raise Rs 125 Cr in debentures from foreign portfolio investor
Akshita Toshniwal | July 23, 2024
Falguni Nayar-led Nykaa did not reveal how it plans to use the funds, but is focusing on GCC expansion amid stiff competition from Reliance’s Tira and Tata Cliq.