When brands exploded with 'pride' in their support on social media

We love it when brands take ‘pride’ in their advertising!

Following the Supreme Court's verdict decriminalising Section 377, so many of the brands (including startups) that we love made India proud today. As newsfeeds, logos and profile pictures turned rainbow-hued, there was an outpouring of love, support, and creativity! Some were sombre and to the point, others were humorous and cheeky.

We’ve put together some of the posts we thought were fabulous. In the spirit of inclusivity, if you feel we’ve missed out on some gems, feel free to post them as comments below. ?

What the startups did

The collection of posts from startups ranged from the somber to the cheeky, but always on point! Swiggy said what was on everyone's minds, while Flipkart spoke theirs.

The folks that make up happy hour provided both encouragement and cheer!

The brands we see in our daily life rose to the occasion just as brilliantly! 

And just a few more to round this off!