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How a Man's Office Painting Turned into a $200 Million Fortune at Facebook

David Choe didn't just paint, he invested in Facebook's future, transforming his art into a multi-million dollar asset and changing his life forever.

How a Man's Office Painting Turned into a $200 Million Fortune at Facebook

Tuesday April 02, 2024 , 3 min Read

Once upon a time, in the not-so-distant past, artist David Choe made a choice that would forever carve his name into the legends of art and business history. Invited to splash his creative genius across the walls of Facebook's first headquarters, Choe was presented with a seemingly straightforward choice, take a $60,000 paycheck or gamble on the future with a 0.25% stake in Facebook stock and Choe opted for the shares.

A Gamble of Epic Proportions

In the early 2000s, when Facebook was just another startup with big dreams, the idea of choosing company stock over cold, hard cash might have seemed like a leap of faith. But for Choe, whose murals infused the startup's office with vibrant life and energy, this decision was a stroke of genius. As Facebook's valuation skyrocketed with its 2012 IPO, Choe's stake transformed into an astounding $200 million, illustrating a jackpot moment where art and enterprise collided spectacularly.

More Than Just Murals

David Choe's story transcends the rags-to-riches narrative, it's a profound reflection on the value of art within the corporate sphere. His work at Facebook wasn't just decorative, it symbolised the company's creative heartbeat, helping to mold its unique culture in those early, defining days. This symbiotic relationship between Choe's art and Facebook's ethos is a powerful reminder of how creativity can be a pivotal, transformative force within any organisation.

Choe Today: Beyond the Canvas

As we move through 2024, David Choe's journey continues to evolve. Far from resting on his laurels, he's ventured into new territories podcasting, philanthropy, and beyond showcasing a restless creativity that refuses to be pigeonholed. His story is an inspiration to artists and entrepreneurs alike, a testament to the untold possibilities that emerge when art meets ambition.

A Broader Perspective

At its heart, David Choe's Facebook saga is a narrative about risk, innovation, and the power of believing in one's vision. It challenges the stereotype of the starving artist, offering a compelling counter-narrative where creativity, paired with a dash of daring, can lead to monumental success. In today's digital age, where the lines between technology and art blur more with each passing day, Choe's experience stands as a beacon of possibility.

Painting the Future

David Choe's fateful decision back in the early 2000s is more than just an artist striking it rich, it's a narrative rich with lessons about intuition, belief, and the transformative power of creativity. As we look to the future, his story encourages us all to approach our paths with boldness, vision, and perhaps a little bit of that Choe gamble, ready to seize the opportunities that lie just beyond the horizon.