Snapchat Ads in India – The Complete Guide

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Snapchat ads in India

World’s youngest social network, Snapchat has opened itself to Indian brands to advertise on it. In this post, I tell you all about Snapchat ads in India and help you determine if you should start advertising on Snapchat if you are an Indian brand.

Why advertise on Snapchat? Because it still commands a lot of attention.

An average Snapchatter spends about 25-30 mins using the app daily.

More importantly, 60% of them are creating new stories rather than consuming their friends’ stories, the content creation on Facebook is dropped while consumption has gone down.

An average Snapchatter opens the app more than 18 times a day.

Those are impressive figures after Instagram copied them and delivered a punch to the gut.

Snapchat Indian Stats

1. Total advertisable audience size in India is 7,050,000. The United States is at 92M.

2. 2,475,000 males and 2,025,000 females. Snapchat couldn’t determine gender for the rest.

3. One in every 4th user on Snapchat is on iOS.

4. 94% of users are between 13-34.

5. The 18-20 age category is the most populated with 1.75M people.

6. The audience is highly urban and has high disposable income.

The population of Snapchat users in the Indian States.

Only state level targeting is available for now, city and pin code targeting would be available in India soon.

Note – Treat the below data as relative because as the number of Snapchat users grow these numbers would change over time.

Location Audience Size

MAHARASHTRA 1,325,000

DELHI 1,200,000

CHANDIGARH 625,000

GUJARAT 550,000

KARNATAKA 425,000

TAMIL NADU 225,000

MADHYA PRADESH 200,000

UTTAR PRADESH 175,000

RAJASTHAN 150,000

PUNJAB 100,000

ASSAM 75,000

HARYANA 75,000

BIHAR 50,000

KERALA 50,000

ANDHRA PRADESH 25,000

CHHATTISGARH 25,000

JAMMU AND KASHMIR 25,000

JHARKHAND 25,000

PUDUCHERRY 25,000

TELANGANA 25,000

ANDAMAN AND NICOBAR ISLANDS < 1,000

ARUNACHAL PRADESH < 1,000

DADRA AND NAGAR HAVELI < 1,000

DAMAN AND DIU < 1,000

GOA < 1,000

HIMACHAL PRADESH < 1,000

LAKSHADWEEP < 1,000

MANIPUR < 1,000

MEGHALAYA < 1,000

MIZORAM < 1,000

NAGALAND < 1,000

ODISHA < 1,000

SIKKIM < 1,000

TRIPURA < 1,000

UTTARAKHAND < 1,000

WEST BENGAL < 1,000

What are the advertising options on Snapchat?

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Snapchat has the following three advertising options. Out of these three Lenses and Filters are not yet available in India, only Snap ads are available. Snap ads are not yet out on a self-serve model in India so you have to contact a Snapchat Agency agency like A&B to run the ads.

Snapchat Ad Options in India

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How are Snapchat ads different from Facebook or Insta ads?

1. Two-thirds of all Snap ads play with audio on

2. Truly vertical video format optimised only for the phone

3. 5x swipe up rate vs average CTR on comparable platforms

4. Audio on by default, this is a big upside against Facebook where most ads have audio off.

5. 100% native, no browser, preloaded mobile websites, instantaneous use leading to an 80% lift in on-site time

5. App Install ads actually install the app in the background without leaving Snapchat

Targeting Options available in India

Age targeting

13-17

18-20

21-24

25-34

35+

Languages – Major languages of the world, Hindi is not available

Custom Audiences – upload the email IDs of people you want to target

OS – Android, iOS

Device make – The exact phone you want to target

Gender – Male, Female or both

Interests – Similar to Facebook but my belief is it would not be too accurate. How would Snapchat know if I am interested in entrepreneurship if that sort of content is not consumed by me on Snapchat?

Final Word:

If your product/service appeals to the urban 13-34-year-old then you must, otherwise, you can wait, for now. Examples-

Dating apps, online grocery, electronics, education products, gaming products should totally do it.

Real estate, Investment companies, pension funds, golf courses maybe should wait.

You get the point, Urban, young – Hell yes!; everyone else – Not so much.

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