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Conversation Crafters

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4 Videos

Updated on November 07, 2024

Spoilt for choice, the fate of your brand lies in the hands of your customers and they aren’t just looking for quick answers. They want conversations that feel personal and relatable. And with so many ways to connect, it’s crucial for brands to stitch these scattered interactions into a seamless experience.The Indian market, with its diverse preferences and complex dynamics, presents a formidable challenge. Only a select few have mastered this complex terrain, turning their deep understanding of consumer complexity into significant business growth, boosting the entire industry ecosystem. Welcome to Conversation Crafters where we shine the spotlight on industry experts — from marketing wizards to tech titans — the minds behind creating great customer engagement, user retention and growth journeys. These folks know how to 'vibe with their tribe.' On Conversation Crafters, they’ll unveil the strategies for growing your business in sync with your customers’ evolving needs. This show is all about peeling back the layers of a great communication strategy - from what’s buzzing in the world of conversational commerce to engaging customers in real time and turning customer service into a growth driver. Every episode dives deep into how the Indian consumer has evolved and gives you the inside scoop on how customer engagement is changing the game across different sectors. We’ll have industry leaders sharing their insights on trends that are shaking things up, innovations that make every customer interaction count, and strategies that crank up customer happiness and loyalty.So, if you’re itching to get the lowdown on Indian consumer behavior to build a competitive edge, this is the show for you! Conversation Crafters is your go-to playbook for excelling in customer engagement and driving dynamic business growth.

Consumer

Content

Direct-To-Consumer Brands

Retail

Innovation

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The BrandMasters: Shaping Icons, One Brand at a Time

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8 Videos

Updated on September 17, 2024

Welcome back to 'The BrandMasters,' brought to you by PhonePe Ads for its exciting second season. Join our host, Manasi Phadnis, as we delve into the world of iconic and upcoming brands, uncovering the bold strategies and creative stories behind their success.This season, we’re zooming in on the movers and shakers of the marketing world, offering you exclusive insights and personal tales directly from industry leaders. Whether you’re a branding buff or just curious about the secrets of great marketing, there’s something here for everyone.Get ready for another round of engaging, insightful episodes where every story reveals what makes a brand truly stand out. Tune in to discover, learn, and be inspired as we continue to celebrate the craft of branding. Join us as we step into the world of marketing, one brand at a time.

Content

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Disruptor Dialogues - Innovative Insights, Strategic Breakdowns

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3 Videos

Updated on September 12, 2024

Disruptor Dialogues" is not your average chat show. We aim to go beyond surface-level discussions and provide viewers with a comprehensive understanding of the business and operational intricacies fueling the growth of fast-moving startups. Each episode zooms in on a specific company, dissecting its operations, business fundamentals, economic moat, competitive advantage, and future growth prospects.Our focus extends beyond mere admiration for success; we're here to analyze the disruption these companies bring to their respective sectors. By spotlighting particular business segments or verticals, we aim to distill invaluable customer and sector insights. Through candid conversations with founders, CEOs, and key decision-makers, we unravel how these companies have shattered industry norms, making their products or services more accessible, efficient and cost effective for consumers

Startups

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Money Matters with Shradha Sharma

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57 Videos

Updated on April 05, 2021

A series to help you navigate the current financial issues, answer questions around saving money, and help you invest right. In this series we will have a dialogue with most prominent people from startups to MNCs, expressing their opinion on money.

Money

Opinion

Startups

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In conversation with Shradha Sharma

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17 Videos

Updated on July 28, 2024

Conversations and dialogue are perhaps the biggest parts of our stories. It’s where things happen – in the interaction between the characters. In this series we will have a dialogue with most prominent people from startups to MNCs, talking, agreeing, disagreeing and expressing their opinion and much more with our very own Shradha Sharma.

EnterpriseTech

Media

Startups

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Mavericks - Season 3

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4 Videos

Updated on February 05, 2024

Entrepreneurship is not for the faint-hearted. But every now and then, the ones who choose to tread and stick to the path emerge true victors, the brave hearts. They think outside the box, refuse to play by the rules, take risks and have a relentless drive to reinvent and revolutionise the system. They are the Mavericks.

Startups

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Fabulous Workplaces

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5 Videos

Updated on September 14, 2023

Fabulous Workplaces is a video series from YourStory that delves into the triad of leadership, innovation and work culture of a start-up, that makes it a fabulous place to work at.

Startups

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HerStory Conversations

Conversation Crafters

The BrandMasters: Shaping Icons, One Brand at a Time

Disruptor Dialogues - Innovative Insights, Strategic Breakdowns

Money Matters with Shradha Sharma

In conversation with Shradha Sharma

Mavericks - Season 3

Fabulous Workplaces